The future of shopping is on smartphones. This Black Friday proved it – 2019
Did you perhaps notice shorter lines in stores like Walmart and Best Buy this Black Friday? The reason was not that
people stopped shopping. In fact the results show that more people shopped, they just happen to do it from their
The results from Adobe, who conducted a holiday shopping report, revealed that this past Black Friday saw online
sales at over $7.4 billion. A staggering $2.9 billion was the result of users shopping on their smartphones. This made
Black Friday 2019 the biggest in US mobile shopping day ever.
Another eye opening statistic is that this year, purchases made via smartphone accounted for 39% of all e-commerce
sales. This is a 21% increase from last year. Its a trend that is surely to continue.
Adobe Digital Insights Head and Principal Analyst Taylor Schreiner said in a statement “Black Friday broke mobile
shopping records with $2.9 billion spent through smartphones alone. With Christmas now rapidly approaching,
consumers increasingly jumped on their phones rather than standing in line. Even when shoppers went to stores,
they were now buying nearly 41 percent more online before going to the store to pick up.”
That’s not all. Another important record was also broken. It seems that when users shop online, they purchase more
than the average. On Black Friday 2019, another record was set, the average order value for online shopping was $168.
Furthermore, 61% of all online shopping traffic came via smartphone. Which means that even if users of mobile
devices don’t actually purchase anything, they still browse online shops.
Samsung TV’s, Airpods, Apple laptops were among the top selling electronic items according to Adobe’s data. The top
selling console was the Nintendo Switch. While the most popular video game titles were Madden 20 and FIFA 20. In the
toys category, the top selling items were Paw Pawtrol and Frozen 2.
According to Adobe, they had projected sales to tally $7.5 billion this Black Friday, not too far off from the actual $7.4
billion. This Black Friday set the second biggest online US sales day ever. The first biggest online US sales day ever
was Cyber Monday in 2018. This year, Adobe has predicted that Cyber Monday will account for $7.9 in online sales.
The numbers don’t lie that this trend is going to continue to grow. Mobile E-commerce is expanding as predicted years
ago. The future is year. If you are a local retail business, contact Grapevine Club for your mobile marketing needs.