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User Acquisition Director

Marketing | All Cities , Canada

Position Available:User Acquisition Manager

The Company:
We are a "mobile device" marketing franchise. We assist local businesses generate more revenue by generating
more traffic to their stores. The Grapevine Club platform utilizes the latest in technology innovation to bring the latest
cutting edge solutions to help local businesses connect with local residences in their area.

Our Mission:
To provide a roadmap of success to entrepreneurs who share in the passion of helping local businesses grow their revenue in their local communities using the latest technology in Mobile Marketing.

Compensation:
Base Salary plus generous commission per sale (uncapped program), benefits and expenses.

The Opportunity:

As a User Acquisition Manager, your job will be to increase our userbase within our Offerings application. You will come up with creative ways as well as industry standard practices to gain users and grow our exposure.  

Drive accelerated user acquisition using organic search, paid advertising and other means needed to increase usage and exposure.  

 You will define a high level user acquisition strategy and constantly evaluate a variety of measurable aspects of marketing campaigns to maximize our marketing ROI.

What will you do as a Senior User Acquisition Manager?

    Define how we measure success - establish benchmarks and criteria to evaluate campaign performance
    Use your experience and knowledge to define a high level UA strategy that makes use of the different mobile advertising networks
    Allocate budgets across different networks according to your defined strategy and explore new networks on an ongoing basis
    Use your big picture thinking to tackle new problems such as localization, entering new markets and exploring new networks
    Work closely with the marketing art team to optimize creative concepts
    Communicate with game teams to propose potential product improvements that could impact growth and re-engagement
    Define and adapt audience targeting strategies across different channels

Who are we looking for?

The primary qualifications we’re looking for are:

    Deep knowledge of the mobile advertising space
    Experience in digital / marketing analytics and performance marketing
    Experience working with mobile advertising channels, most importantly Facebook and Google UAC
    Experience analyzing conversion rates, retention and other common KPIs
    Creative problem solver
    Ability to work effectively with cross-functional teams
    You must be comfortable with uncertainty and incremental change

Other qualifications that help are:

    Experience managing a team
    Background or degree in Business, Finance, Economics, Statistics, Math or related field
    Deep interest in mobile marketing

While everyone on our team is different, to thrive here you should...

    Be self motivated, take pride in your work and enjoy huge amounts of ownership
    Set aside your ego and have wonderful arguments with your coworkers in order to create something better than any one person could individually
    Challenge your own assumptions and use data to make decisions whenever possible
    Be passionate about teaching others what you know and continuing your own growth every day
    Not be afraid to fail–you experiment and learn from your mistakes

What’s in it for you

At Grapevine Club, you’re offered a flexible, safe, inclusive environment in which you have the autonomy to do your best work, surrounded by a strong team and with the encouragement of supportive leadership that doesn’t just care what you’re doing, but how you’re doing. You’re trusted, respected, listened to, cared for and valued. You take on thought-provoking projects and tackle fun problems alongside people who are equally invested in making meaningful contributions and seeing new ideas come to life. You know how your work aligns with the company’s goals. Your career is given the space and resources to progress. You accomplish things that make you proud. You are compensated competitively, your health and well-being are top priorities and you enjoy plenty of perks. You build communities, take ownership, have wonderful arguments, let the best ideas win and keep growing. You don’t just work for Grapevine Club, you are an integral part of Grapevine Club.